Shopify SEO Guide

Steps to Optimize Your Shopify Store

Steps to Optimize Your Shopify Store

Do you want a Shopify SEO guide to obtain online traffic followed by sales to your e-commerce store? For this, you have to follow a few Shopify guidelines to boost the rank of your store on Google.

The organization of your Shopify store matters a lot for your SEO success. When your prospects find the things they want easily and quickly, they spend more time on the website. These people will develop an interest to view more e-commerce store pages to improve your search engine ranks.

Optimize the Structure of Your Shopify Store 

The question is how one can make the website easily navigable. The answer is to adopt a simple e-commerce site structure. Doing so will let search engines crawl your website and rank your store products without any hassle.

  1. Improve the User Experience of Your Ecommerce Store 

You not only have to focus on improving the structure of your e-commerce store. Instead, you have to look for ways to improve the user experience to secure higher ranks in Google and other search results. These include the following-

Improve the User Experience of Your Ecommerce Store 

Improve the Speed of Your Website 

The speed of the website depends solely on its accessibility. When your website navigates easily and product lists move quickly, online prospects do not have any frustration. In other words, visitors will spend many hours on the website. You have to do the following activities to let your Shopify store run at a fast rate.

  • Use small and optimized images
  • Use a mobile-friendly and fast theme
  • Remove unused apps
  • Avoid the use of sliders

Use Responsive Design

You must use responsive design so that your Shopify e-commerce store looks great not only on desktops but also on Smartphones and tablets as well. Responsive themes improve the overall user experience. Simultaneously, they keep online visitors on your website for a long time.

Google checks on-page optimization to mark the value of an online store. Hence, your website must be easy to read and navigate to improve the rankings. Accordingly, improvement in rankings and better usability lead to repeat visits and an increase in conversions. Moreover, modern shoppers often use their Smartphones to search and buy new products. Hence, your store must work well on mobile devices.

Once you put effort into user experience, you have to take steps to search for the right target keywords. For this, you have a list of 5 main topics, which your customers care about and have close relations with your product. You have to think from the perspective of your customers. Accordingly, you have to think of a few search terms your prospects may use for finding the products you sell. Besides, you may check a few other places to get inspirations, which include-

  • Your buyers’ personas
  • Search subreddits and forums related to the product offerings
  • Social media hashtags for your products
  • Check the titles, image alt-text, and meta descriptions used on websites of your competitors
  1. Pieces of Information Included in Keyword Research

Keyword research consists of three different pieces of information, which include the following-

  • Keywords or key phrases, which people enter into Google and other search engines while looking for website contents or products like your website
  • The search volume for each of the searched keywords
  • Difficulty level associated with ranking on Google for each of the keywords
  1. Optimize the Product Pages of Your Shopify Website 

You get a list of frequently searched keywords and a logical website structure. Now, you have to optimize the individual product pages of your Shopify store by using the keywords.

Start with Profitable Pages and the Ones with the Best Conversions

Optimize the Product Pages of Your Shopify Website 

You have to start optimizing the top pages of your store first. These will be your main product collections, homepage, top-selling product pages, and similar others. Particularly, you have to optimize the homepage even when you are opening your new store. However, if you have to optimize other pages, you have to follow a few easy steps, which include-

  • Pages for products, which generate a buzz to launch your store
  • Pages for products related to frequently searched key phrases and keywords

Optimize Title Tags for different Categories

Title tags are significant elements of a web page. Search engines consider it a valuable piece of information. Accordingly, it categorizes and ranks your website. Your title highlights a crucial component of your search result. Shopify store owners must ensure that their Shopify pages and blog post titles are genuine. The title tags should compulsorily start with the target keywords or key phrases, which you want to rank for different search results.

Focus on Meta Descriptions

Meta descriptions give small summaries of different web pages of a website. They often appear below blue-colored clickable links in the results of Google and another search engine. A well-written and crispy meta description improves the CTR I.e. click-through rate of your Shopify website. The meta description of Shopify pages and products must be concise I.e. within 156 characters. Moreover, the description should contain target keywords and highlight website-related information accurately.

Google and search engines use backlinks to determine the extent of community values for your website. Creating backlinks refers to an off-page optimization strategy, which establishes your trustworthiness and credibility. However, you have to follow some tips to create backlinks, which include the following-

Manufacturer or Supplier Links

If you sell products supplied or made by established companies, they follow a policy, for which authorized retailers obtain a link. You have to email companies to ask to link their websites with your store.

Industry Leaders and Influencers

You may reach out to influencers and industry leaders to schedule interviews and generate content and links.

Broken Links

You have to identify any broken links for the products and services, which are similar to the ones offered by you. Once you find it, you have to approach the website owner, who displays the broken link. You have to ask the respective website owner to connect to your website.

We know that broken links harm website SEO. Hence, it is a mutually beneficial step for each of the involved parties. Accordingly, the website owner will repair the broken link and you as a Shopify store owner get a backlink.

  1. Adopt a Sound Content Marketing Strategy

Content has a critical role to improve SEO for your Shopify website. Content marketing may boost your website traffic, engage your leads on your website for a long time and increase your brand recognition for driving massive sales. However, you have to share knowledge and a high level of expertise while creating content and sharing them with the target audience. Your prospects consider you as a trustworthy source in the Shopify and e-commerce industry. Moreover, they gain enough confidence to select your business.

Identify Topics to Start Content Creation

You have to identify a few topics to cover to create content. Your ideas and selected topics must be related to your selected industry. Doing so will make sure that you drive traffic to the page and entice prospects to your Shopify business. You may find content topics with the help of the following-

Browsing Google to check what is already available related to your niche

Using Google Trends and other related tools

Searching for relevant keywords according to your business

Select a Specific Content Format

Once you get a topic, you have to choose a specific content format from numerous formats available online. These are videos, blogs, infographics, guides, e-books, and many more.

Creating diverse types of content will improve SEO on your Shopify store. You may attract a large number of audiences within the target market to your website. Only, you have to make sure of using the relevant keywords on content pages so that you rank in Google and other search results.


Shopify has many SEO-friendly features right at the box. However, you have to work hard to get high rankings of your store. SEO relies solely on keywords, because of which you have to sprinkle a few keywords in your website content to get high ranks of your website.


Leave a Reply

Your email address will not be published.

You May Also Like
Shopify Winning Product
Read More

How to Find Winning Products For Shopify Store

What to sell? That’s one of the biggest questions you’ll be asking yourself when building your Shopify store. The biggest challenges aspiring entrepreneurs face is finding profitable, trending Shopify products that will sell, whether it’s a single product or a full product line that occupies a niche in a market.