Shopify is one of the major players in today’s e-commerce industry. The platform is known for its easy set-up and built-in commerce tools. It’s why many owners turn to Shopify to start their online business. Growing your Shopify store though can be a different story. While all the tools are there for you, it takes more than just great software to build a thriving online business.
It doesn’t matter how long you’ve been selling online, there are always ways to improve your business. Here are Shopifybeginnerguide’s top 11 tips to grow your store on Shopify.
What is Shopify?
Shopify is a cloud-based shopping cart solution that uses the SaaS model (software as a service) – as a store owner, you have to pay a monthly fee to be given access to your admin panel. From there, you can enter your online store data, add your products, and process orders. All these are highly customizable, you can choose from a great selection of free or purchasable design templates.
#1. Create a Strong Brand
Creating a brand is more than just the products that you are selling. It is how you will capture the emotions of your audience or customers. Thus, building stronger ties with them, in the hopes of them purchasing again from you in the future.
A lot of e-commerce brands make the mistake of focusing on social media ads and Google ads. What they do not know is that other factors can impact their branding.
Ideally, your brand should go beyond your online store. It covers all your marketing strategies, from email marketing, social media marketing, to SMS.
#2. Create a Content Marketing Strategy
In a nutshell, content marketing is the process of creating content that is relevant and valuable to your audience. It can also help attract your target audience’s attention. And you can use this to encourage desired actions such as buying your products.
Content marketing has been around for quite some time. Still, a lot of small businesses are quite reluctant to try it. Using this strategy could be a tool that you can use to connect with more people online, and have your brand stand out from your competitors.
#3. Reward Your Best Customers
Leverage Rewards and Loyalty Programs on your website, as they let you offer value to your customers and motivate them to like and promote your brand, to repeat purchases, and to increase their customer lifetime value. We know that people love getting discounts and rewards, and they are ready to hunt for them on your website if you let them. The more points and rewards they gain the more they come back to redeem them and shop more with you.
To leverage a loyalty program on your Shopify store, you need to find an app on the Shopify App Store to help you create your first customer rewards program, like Growave, which is the all-in-one marketing platform that can help you reach your audience, engage users, and increase conversions with ease.
#4. Focus on Existing Customers
Retaining Your Existing Customers Studies have found that on average, 65 percent of sales come from previous customers and that improving customer retention by just 5 percent can increase profitability by 75 percent. This is why it makes sense to spend more time retaining your existing customers than chasing new ones. The more existing customers your Shopify store is losing, the newer customers you have reel in to cover the gap and maintain your revenue levels.
#5. Run a Flash Sale
Online sales can be an excellent revenue generator. This helps you increase your purchases for a short period. You can tap into them during the holiday season or during off-peak months.
You can set up a flash sale on Shopify as well. All you need to do is select those products that you want to go on sale, set the date and time, and then promote it via email, SMS, or social media.
Just make sure that you are well-prepared to handle the surge of traffic and processing of orders.
The last thing you want is that in the middle of holding a flash sale, your site will crash, causing delays in shipping. That is not a great way to impress customers.
#6. Start Selling on Social Media
Social media is a must-have for most brands. It’s an important channel to create and foster a dialogue with your customers, whether it’s Facebook, Instagram, or Pinterest. However, social media is more than just a marketing tool.
Over the past few years, Shopify has added built-in social media like buy buttons that turn these platforms into additional selling channels. Your posts on Facebook, Instagram, and Pinterest can turn into buying opportunities.
#7. Be Responsive on Social Media
Replying to comments on your posts is a great way to boost engagement and create a sense of community.
It also shows your customers that you’re listening 👂
#8. Use Paid Ads Effectively
In the past, organic traffic seemed to be the future of marketing. But the traffic on Facebook and YouTube took a downturn.
In fact, in 2018 alone, the traffic on Facebook dipped by 52%, and this trend is continuing for years.
This led many marketers to buy traffic from Google and Facebook by investing in both SEO paid ads and social media marketing.
Because of this dip in online traffic, many marketers came to realize the importance of paid traffic. Mind you; paid traffic can help you build brand awareness, generate leads, and drive sales
#9. Targeted Email Marketing
Email marketing is an inexpensive, but yet powerful tool to reach your customers and doing it the right way can take your business to the next level and help you build a great relationship with your loyal customers and sell more.
Constant communication via emails will keep your brand fresh in customers’ minds and lets you promote new products and attract targeted audience’s attention, giving you a great opportunity to cross-sell and up-sell to your customers. According to Microsoft, 68% of customers increased their perception of a brand after companies sent them customer service notifications.
#10. Automate Your Shipping Processes
One of the more difficult aspects of selling online is shipping your orders. On top of that, marketplaces like Amazon have conditioned shoppers to always expect fast, accurate, and free shipping too. Customers aren’t always very forgiving when you make a mistake.
It’s easy for the fulfillment process to go wrong. Long delivery times, costly shipping rates, shipping to the wrong address, and shipping the wrong product can all plague your delivery experience.
While you’re not a logistics expert, it’s important improve your fulfillment processes. Guaranteed and accurate delivery can lead to higher conversion rates, positive customer reviews, and repeat purchases from customers.
#11. Make it easy for your customers to get what they want
If your store is poorly designed, then you’re losing customers. But what exactly does a poorly designed store look like?
Besides appearing untrustworthy, the store could be suffering from some combination of the following: lacking a clear value proposition, hard-to-read font, or confusing navigation.
Even when you’ve improved the dimensions above, you could still be making a few design mistakes. Are you properly segmenting your products or are you putting too many products on a single page? Have you figured out the right balance between text and visuals? These are just a few of the many things that you should consider. If your theme isn’t converting well, consider some of the other great themes available on Debutify.
Today online businesses can’t ignore changes in the world of eCommerce if they don’t want to be left behind their competitors. As an online store owner, you should try leveraging these tips on how to grow your sales and stay focused on the updates from the eCommerce world that matter in your industry. This will help you to keep your online business successful in 2021 and your sales higher than ever.