What to sell? That’s one of the biggest questions you’ll be asking yourself when building your online store. The biggest challenges aspiring entrepreneurs face is finding profitable, trending products that will sell, whether it’s a single product or a full product line that occupies a niche in a market.
Below you will find all the ways that you can do product research for your Shopify store. At the end of the article, you will know all the methods to find your next winning product!
In this blog article, we will walk you through the 5 ways of finding winning products for your Shopify store.
#1. Start with what you have
Before you begin searching the depths of the internet for business ideas and the ends of the earth for products and niche ideas, it’s always best to start with the ideas you already have. Maybe it’s a product or idea you’ve had for years. Maybe it exists in a half-written business plan sitting in a folder somewhere on your computer. Even if you’ve discounted it at some point prior, it’s worth taking a fresh look at it. At one point you thought it was a great idea, right?
#2. Identify pain points and challenges
If there’s a problem, solve it. Consider which pain points you have in your life, or even the pain points of those around you. Active Hound, for example, stepped in to solve the challenge of dog toys that were easily chewed and destroyed. Dog owners would become frustrated with unreliable products, and the expenses can quickly add up. The market for that product was based on this one specific pain point.
#3. Google Trends
Most of the time, Google Trends is used to find out if a topic is growing or declining in popularity. However, you can also use it to find the best products that you can dropship.
Here’s how you can do it:
- Plug in the product’s keyword on Google Trends.
- Customize the data points that are relevant to you, such as country and year (Note: 2014 – present allows you to see the bigger picture).
- Check how the keyword is trending in the past 12 months or so.
The trend is a good indication of whether it makes sense to capitalize on a particular item or not.
#4. Your Competitors’ Best Sellers
There is a big chance that other sellers have a public list of best sellers. You do not need to find the exact products. All you need to do is to study their product collections. Look for patterns to discern which items are trending at the moment.
Let’s say you are selling women’s apparel. You may notice from competitor #1 that a plaid shirt is included in her list of best-selling products. The same thing goes with competitors #2 and #3. This means, adding a plaid shirt in your product list could generate revenue.
You’re understanding their buyers’ behavior to your advantage. As Shopifybeginnerguide.com points out, “The more you look through competitor websites, the more you’ll find patterns and connections among top brands. You can incorporate these patterns as you build your product collection.”
#5. Amazon Best Sellers
Amazon has a bestseller list for virtually every category. Not to mention that it gets updated by the hour.
Here’s how you can leverage Amazon for your Shopify business:
- Look for the bestselling items from a category that is relevant to you. If you sell women’s apparel, you can check out the women’s fashion category on Amazon.
- See if the item is available on other online retailers. The key here is using the keywords. We are not talking about the brand name, but more about the product description (i.e. “comfortable drawstring pants”).
If you see the same item on another online shop, and it happens to be their bestseller, there is a good chance it could be the same for you.
Just remember not to use the manufacturer’s product name. It is best to spend some time coming up with a unique product name. That way, you can make it difficult for your competitors to find the item.
#6. AliExpress Weekly Best Sellers
Whether or not you’re using AliExpress to drop ship your product, the site provides an invaluable source of data on products that are doing well right now. According to Shopifybeginnerguide.com, One feature Top Sellers constantly use is AliExpress’s “Best Selling” list.
#7. eBay Watch Count
Find the product you should sell using Watch Count which allows you to see what’s popular on eBay. You can either find winning products on hyper targeted keywords like ‘ionic hairbrush’ to see the photos and style that’s most popular right now.
So, the main secret to finding winning products comes down to research. I know, I know, it’s super tempting to add random products onto your store just because they look nice. But if the goal is to have a store that sells top-performing products, your process can’t be random. It needs to be strategic. So don’t be afraid to do your homework, do some competitor research, and monitor what people are talking about online.