Drive Targeted Traffic To Your Shopify Store is not an easy job. Any online store owner will agree, you just can’t survive without traffic to your site.
The very nature of eCommerce business success is the amount of traffic the site is getting and an online store without traffic is like a brick-and-mortar store without any walk-in. No walk-in, no sales, no business.
One of the leading ways to Drive Targeted Traffic To Your Shopify Store is by using Google Ads – formerly known as Google AdWords.
💡 TIP: Google Ads – an online advertising platform, where you can pay to advertise your Shopify store, products, and content. There are five types of Google ads; the most important ones for you are Search and Shopping.
💡 TIP: Setting up a Google Ads account
First, you need to create a Google Ads account. Using your business email address and website, sign up for a Google Ads account, and complete the required information.
💡 TIP: Setting up your first Google Ads Campaign
Now it’s time to create your first Google Ads Campaign. Google Ads will walk you through the main four steps, which are:
- Naming your campaign
Give your campaign a self-explanatory name to help you easily identify it.
- Set your budget
Decide how much you’re willing to spend per day on this campaign by dividing your monthly advertising budget by 30.4 (the average days in a month). Don’t worry if you don’t have a monthly advertising budget – these figures can be amended later on, so start small while you’re learning to master Google ads.
- Choose your audience
For Drive Targeted Traffic To Your Shopify Store With Google Ads, Decide who will see your ads by determining the following.
- Set your bid
Set the highest price you’re willing to pay for a customer clicking your ad through to your Shopify store.
- Write your ad
Now it’s your time to shine. Write an ad that catches the attention of your audience and encourages them to click through to your Shopify store landing page.
💡 TIP: The Right Google Ad Campaign Types For Your Shopify Store
Once you know who you want to target and when it’s time to choose just the right Google campaigns to do so. When it comes to selling through Shopify Google Ads, you will want to vary and test campaign types to find the winning combination for your specific niche, market, and brand.
💡 TIP: Set up conversion keyword tracking
Running successful Google Ad campaigns requires you to understand which keywords convert best. So, test, monitor, and optimize your campaigns closely.
💡 TIP: Search Campaigns For Shopify Stores
Don’t forget Search campaigns. This oldest ad type still plays a vital role in a winning eCommerce Google Ads marketing strategy.
💡 TIP: Display Network Campaigns For Shopify Stores
Google Display ads are an excellent way to keep your brand in the mind of potential shoppers and customers – if used strategically, that is. Here are three types of campaigns you can create in the Google Display Network that can be high-performing for Shopify sellers.
💡 TIP: Share your client’s customers’ stories through video
If you thought ads with images were great, wait until you try videos. YouTube has over two billion monthly visitors. This makes it a powerful resource. Advertisers can engage their audiences while they’re in their “personal primetime”: highly engaged moments, watching content they’re passionate about.
💡 TIP: Analysis
Regularly check your campaign’s metrics to view results, adjust your budget, change your wording, and compare overall results.
Note: Each click you receive due to their ads costs a specific amount depending on the keywords you’re targeting, which is why they’re called PPC (paid-per-click) ads. You’ll need to budget a bit more money for this method, but the results can be significant.