Sometimes it’s a great idea to see what the competitors are doing differently, especially if your Shopify competitor seems to be doing well with specific products or with products you don’t have, but how do you know? In this blog post, Shopifybeginnerguide.com will show you how to Spy on your Shopify Competitors store.
Remember, knowing your competitors is an essential element to your long-term success. Therefore, as a Shopify store owner, it is a vital thing to spy on competitors’ Shopify stores.
If you’re one of the 600,000+ merchants on Shopify then here’s an easy way you can find out who your biggest competitors are. Simply type site: myshopify.com and your store’s main keyword or phrase into Google and see what comes up. This will bring up all the Shopify stores.
#Shopify store Analysis
I wouldn’t say it’s a tool but this is a trick and involves quite a bit of manual work.
This simple trick lets you know how much a Shopify store is doing per month. Perhaps you want to know how much a Shopify store is doing on a monthly basis; you can easily use this trick to find out.
Here’s what you have to do…
Visit the store you have in mind and buy one of the products on the first day of the month.
You have to buy a product from the store in order to get an order no. You’ll get the order no in your order confirmation email.
After that, repeat the same process using another identity at the end of the month and make sure you do it at the end of the day to buy the same product or another product you can afford for the test.
Finally, calculate the difference between the order number to get the total orders the Shopify store is running on a monthly basis.
SimilarWeb brands itself as “innovative market intelligence solutions” to “empower businesses to make better decisions”.
As part of the suite of tools it offers, you can use it to spy on your Shopify competitors with deep market and competitor analysis.
This can help you with market mapping and benchmarking, channel acquisition, tracking customer behavior, and optimizing your funnel.
First of all, Niche Scraper is a tool that is used for researching trending products. Though product researching is the key functionality of this tool, it performs a large number of additional operations as well. One of the positive characteristics of this tool is its capability of providing the most recently updated products for users.
Ecomhunt functions basically around winning products. Its primary purpose is to curate winning products for Shopify users.
However, what you don’t know is that they also give out links to top Shopify stores selling these hot products.
This way, not only will you have access to their winning products you’ll also be able to browse through the store and see the design and customization of the store.
Plus, you’ll also get more access to their top products which can be of great advantage to your own store.
Additionally, what also makes Ecomhunt a cool software is a fact that it comes with a chrome extension that allows you to hunt down sponsored ads on Facebook.
Not only will you have access to their selling products you’ll also gain access to their advert on Facebook. This includes traffic countries, how long the ads have been running, and other useful data.
Ecomhunt has both free and paid plans. However, the free plan is limited while the paid plan includes unlimited data for $29/month.
BuiltWith you can help you figure out what do your opponents use to boost their design and features on their own Shopify web pages. All you need to do is insert your competitor’s URL in the search bar. You can notice all the web tools installed on your competitor’s website.
In today’s time, social media has proven to be a great source of generating sales for e-commerce stores.
Bigspy can help you spy on every aspect of your competitor from Facebook marketing to every other social media marketing strategy.
BigSpy is an amazing free advertising spy tool.
Xpareto is a website that allows you to search for top Shopify stores based on their related keywords. It will show you rank, daily traffic, and links to best-selling products and Facebook campaigns.
It’s easy to use:
- Type the store name or the store URL into the search box
- View the daily traffic and the rating of the store
- Visit the link to the best-selling product on the store
- If the store uses Facebook ads, you can visit the latest campaign ad
The analysis you can do with this tool is limited – but for free it’s a really handy tool.
The results of your competitor analysis allow you to better position your brand as the one that people gravitate towards. Sure, it might involve a little bit of hard work – but with every struggle, solid competitor analysis will pay back the time investment hundreds of times over.
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Also Read: Step-By-Step Shopify Guideline for Beginners